BRAND IDENTITY THAT’S EASY TO RECOGNISE, TRUST & CHOOSE
A brand identity that doesn’t match your message and personality, can have serious consequences when it matters: on shelf, on pack, in a buyer meeting, and on product pages. A strong identity makes you quicker to recognise and easier to trust. It’s the difference between being seen as ‘another option’ and feeling like the obvious choice.
A strong identity does not just make you visible. It helps the brand feel like something people recognise, understand and want to be associated with.
A weak identity means that it can cost more to win attention, buyers feel more risk in ranging you, and customers struggle to find you again. Over time, that can contribute to higher acquisition costs, weaker repeat purchase and more pressure on price.
Creating a brand identity is most effective once the message is clear. This service is about making that message visible and tangible in the real world.
Choose the level of change you need
Sometimes we find that the identity is broadly right, it’s just being used inconsistently. At other times the look itself is holding you back: it feels dated, it’s indistinguishable from the rest of the category, or it doesn’t match your brand’s personality. That’s why we offer two routes. Both are designed to make the brand feel clearer and more consistent, without creating change for the sake of it.
OPTION ONE
Brand Guidelines Refresh
If there’s nothing wrong with your logo, but you see inconsistencies creeping in, this gives you a practical visual system and templates to keep everything harmonious across pack, POS, sell-in and digital.
You get a clear set of guidelines, that remove the guesswork and enables faster on-brand delivery. It’s good to remember that consistency builds recognition and trust, which supports conversion and rate of sale over time.
Choose this option when the message is right and the logo is fine, but the brand looks disjointed across all touchpoints.
OPTION TWO
Full Brand Identity
If your brand feels generic, dated, or too similar to the competition, a guidelines refresh won’t fix the underlying problem. You need an identity that matches your brand’s personality, looks credible, improves standout, and delivers strong brand recognition.
Choose this option when you need a clearer, more distinctive look that helps people recognise you quickly and take you seriously.
What it costs
Budgets vary based on what’s included, how complex the brand is (e.g. one range vs multiple), and what needs to be ready on day one (a few core templates vs a wider rollout). Indicative ranges: Guidelines Refresh typically £3k–£10k and Full Identity typically £12k–£25k.
Identity built on firm foundations
Brand identity works best when the foundations are strong. If the story and message aren’t clearly defined, you risk creating a nicer-looking version of the muddled message. If you’ve already completed the Brand Story & Messaging Review, this work will be easier because the foundations have already been agreed.